You can help NOURISH people in need!

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Have you seen this product in the news lately? Campbell’s has been making headlines with some new ideas in eating and charitable giving. If you haven’t heard about the new soup I encourage you to nourish your mind by clicking here.  It’s worth the click.  We can wait.

One reason this soup has yet to come to grocery stores is because Campbell’s has focused production of the first 100 000 cans to donate to Food Banks Canada. Then following this generosity Campbell’s is planning to follow-up with a donation towards disaster relief efforts in Haiti.

But why is this new soup such a big deal? Well not only does their pop-top designs make it easy for anyone (in any place) to open the can, but it’s nutritious! Each 425 gram can provides a complete meal with a full serving of protein, vegetables, and grains, based on recommendations by Canada’s Food Guide,. Two other benefits of this soup are that it can be eaten hot or cold, and doesn’t require any addition of water before enjoying.  This is a major plus if you’re on the street, just had your hydro shut off or living in a disaster area with no fresh water.

Could it get any better?  Yes! Although Campbell’s has already committed to donating 100 000 cans to Food Banks Canada, they are willing to do more. However Campbell’s is looking for your support to do that! There are two ways you can show your support to accomplish this:

  • Visit their Facebook page. On there if you post a comment; like the page or video posted; watch the 2 minute video; or share the video on your own facebook page then Campbell’s will reciprocate by donating one can to Food Banks Canada.
  • Post a comment on Twitter (hashtag #Nourish) for Campbell’s to donate a can.

Campbell’s is hoping the community responds so they can donate another 100 000 cans before Hunger Awareness Day on May 31, 2011. We’re hoping that you can take a few minutes to help them reach this goal. Soup is shelf-stable food item that many food banks rely on to distribute in their food hampers. Although it’s not on the Food Bank’s top ten most needed food items, it’s still an important item to continually donate.

Have you taken a second to click and share a can of soup with a neighbour in need?

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One Response to “You can help NOURISH people in need!”

  1. michelle scott Says:

    My friend blogged about the naked oats that Campbell’s is using in this soup a few weeks ago, which is helping support farmer’s crops out west. What a great small step to nourish the people who need access to healthy food!

    Here’s the link to the blog: http://eatingniagara.blogspot.com/2011/03/corporate-social-responsibility-that.html

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